Dear Friend, The Yellow Pages can be pure "gold" to your business. It's often the first place anxious buyers look. For newcomers to an area, it may be the only place they look, as they likely have not yet established new buying patterns. Everyone knows about the Yellow Pages since it has the most extensive distribution system of all. Every home and business receives at least one copy, annually. The Yellow Pages keeps your message in front of your market over a longer period of time. Few other advertising venues can claim the same long-lasting shelf life that Yellow Pages receives. People expect to find certain types of businesses listed in the Yellow Pages, so they often turn there first. For services that aren't required on a frequent basis, the Yellow Pages becomes the source of first choice. Many use them to shop around for a better selection or price. What makes the Yellow Pages such an effective marketing tool is one proven fact: people use it when they're ready to buy. The only downside of Yellow Pages advertising --if there is one-- is the cost. It takes a considerable investment and a year-long commitment to place a good-sized ad there. But for many businesses, there's no more effective way to attract new customers. If you're going to advertise in the Yellow Pages, you should do all you can to make it pay off. After all, it costs the same to run an ineffective ad, as it does to run a super-responsive one. A quick look through any Yellow Pages directory, anywhere, reveals an abundance of weak, under-performing ads. There's a similar pattern used by most advertisers that are considerably less effective in producing results, than it could be. Most of these businesses are spending hundreds of dollars every month on ads that are weak and unresponsive. And that's a shame. Here are 8 TIPS to help you get the maximum return from your investment if you currently advertise in the Yellow Pages or you are considering it at some point … 1. Use your most valuable space to attract interest by appealing to the "wants" of your customers. The most common mistake made by Yellow Pages advertisers and the biggest waste of prime advertising space is the use of a company name and/or logo at the top of the ad, as a header. To do this is wasteful. In effect, you are using your most expensive ad space - that which is first glanced at by the reader - to announce your name. Choosing a display-type ad, frees you of the obligatory company name heading format that other listings may require. Does your prospect really care what you've named your company? I highly doubt it. What your prospect does care about is, whether you have what he needs, now. Can you provide the solution to his pressing problem? 2. Create a distinctive look and feel to your ads. Sound-alike ads have a neutralizing effect on each other. Most ads in a given category basically say the same thing. They communicate the same message. Why? I have a theory. With the deadline fast approaching, the busy entrepreneur looks at other ads in his area and creates his own based on what appears to be working for others. Big mistake. 3. Give your audience a reason to respond to your ad. Provide a call to action. Invite them to call or visit for a free sample or premium. You can build your own in-house list of prospects this way, a list you can later mine, over and over again. These are qualified prospects for the kind of products/services you offer, by virtue of the fact they took the time to reply. 4. Boost the power of your ad by using proven enhancements. Components that can make your Yellow Pages ad stronger, include:
This strategy gives you a decided advantage over your competition. When help of a related kind is required, you have a greater chance at being the business of choice. Offering a few helpful ideas benefits you 4 ways:
7. Make it clear to shoppers why they should choose you. Give them a strong reason. Offer an advantage. Spend most of your creative ad development time on this. It's the most important part of your ad. Present this information in your headline and follow that up quickly with a few bullet-point reasons for your prospects to call or visit you. 8. Allow adequate space in your ad so your most prominent, prospect-centered points really stand out. Get the largest ad you can afford. Avoid over-crowding and cramming. Surrounding a block of text with a little space, draws attention to those featured words. It catches attention and appears to be a less formidable task to wade through. In effect, you are "framing" your text, signaling its importance, which in turn motivates readership. Writing an ad in the Yellow Pages that makes you money can be a hair-pulling experience…but it need not be that way! For more money-making tips on creating Yellow Pages ads that sell, get your copy of: |
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Here's a step-by-step system - including key ideas, concepts, strategies, techniques, and secrets to crank out ads that sells. It's a shortcut to success with the Yellow Pages… …and because we have seen a lot of people benefit from it, we also want you to benefit from it too. So, to 'sweeten-the-pot' and at the risk of sounding insulting…to make the decision brain-dead easy for you to get Yellow Pages Success Secrets, we'll even give you, not one, not two, but three BIG bonuses if you take advantage of this offer… Just for acting TODAY, you will also receive: Bonus #1: "Stealth Marketing: How to Outmaneuver, Outwit and Outmarket Your Most Formidable Competitors…Before They Know What's Hit Them!" Jay Abraham's 246 page BEHEMOTH WARCHEST on burying your competition! $79 ValueBonus #2: "The ULTIMATE Fill-In-The-Blanks Headline Swipefile: 342 Headlines You Can Copy and Steal to Advertise Any Business". $46 Value Bonus #3: "The Unfair Advantage Letter Book". Imagine having, at your fingertips, pages of examples of direct mail copy that really work! Well, this 228 page MONSTER book is exactly that. Legendary copywriter Bill Myers took his best winning sales letters, classified ads, press releases, direct mail pieces, display ads and correspondence and compiled them into this masterpiece. It's one great collection! $97 Value So do you think we are nuts to be giving away $222 Use as many of Robert Boduch's cash-generating ideas as you want. Because just one good idea put into action can literally transform your results! There's absolutely no risk to do so. Because of our… 100% "Better-Than-Risk-Free" No hard feelings and no questions asked. In fact, I'll extend this guarantee for an entire year after you get everything! That's right, 365 days to use and profit from this unique information or else ask (and receive) an immediate refund. And if you decide to opt for a refund I still want you to keep the 3 bonuses as my free gift just for giving this a shot. I urge you to take action right now and grab this material on Yellow Pages Advertising. Trust me, you won't want to miss out on this one! Grab your copy now by clicking the button below for our safe and secure order form. Sincerely, Art Bernaducci President The Great Little Marketing Company, LLC P.S. You'll be amazed at how simple and easy it is to start writing in the yellow pages with Yellow Pages Success Secrets. You won't need to spend money and get mediocre results again when you let highly acclaimed copywriter Robert Boduch show you his secrets...completely at my risk! Click the order button below right now to get started
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